Hannah Heilmann: Seller's Remorse: Subtitle

14 January - 26 February 2022

Seller's Remorse by Hannah Heilmann

Installation Views
Press release

Press release


“This artwork can be part of the exhibition, but I won’t sell it. It is my favorite. At least it is very expensive. No, actually It is not for sale.”

In Seller's Remorse, Hannah Heilmann presents a testament to the role of emotions in consumer behavior. By turning the term buyers remorse on its head, she situates herself as a producer within the consumer wheel, but also asks about remorse in the production industries. Through new works, including drawings of dressed-up stick-figures and ghostly clothes in erie landscapes, mannequins and sculptures of cardboard, and an idiosyncratic webshop, Heilmann invites you into her artistic engine room where complex and poetic narratives about consumerism intertwine. 


It is a complicated story bound in economy and objects, but also in desire, nostalgia, identity-building, and addiction. It goes beyond time and reason, as contemporary fast fashion mimics the 1800s with romantic notions, when in fact the people of the industrial revolution were on a fast track dreaming of a better future. Heilmann maps out such narratives by tracing artifacts, clothes, and historic machinery and placing her findings within uneasy dream worlds side by side with contemporary trends and shop-like architecture. Passive stick-figures dressed to impress are drifting as ghosts without direction. Mannequins perform as prop-shop assistants, selling decorative mixed-media works, standing next to a box of wooden arms and torn pieces of cardboard. It is two sides of the consumer-coin, capturing individuality between creation and aesthetics and decay and remorse. 


For her exhibition at GAS9GALLERY, Heilmann connects her mystical world-building with the gallery’s surrounding architecture by bringing the espaliers from the Vesterbro street into the gallery space, and setting the stage with grey painted walls for the many ghosts and shadows of consumerism. 


During the exhibition period, Heilmann will launch the idiosyncratic webshop Pre-reformed.shop. The shop’s first reluctant item will be an edition I’m Trying to Buy Less (2021),  a sewing pattern for a medieval dress type, published by ARIEL PRESS. Later on more work will be for sale, but the prices will be idiosyncratic and according to sentimental value. 


Official opening: January 14 2022, 3-8pm, Gasværksvej 9, 1750 Copenhagen V. 

Exhibition period: January 14 - February 26, 2022.